Seeking Meaning in a Situation Can Lead You Astray

January 25, 2015. By Kare Anderson at Forbes.com

Hey! I am first heading line feel free to change me

“Step back from looking at causes and instead look at correlations. Consider the what rather than the why, because that is often good enough.”
Kenneth Cukier and Viktor Mayer-Schonberger ‘Big Data: A Revolution That Will Transform How We Live, Work and Think’

We humans seek meaning in most any action, so we sometimes mislead ourselves. We can overcome our natural tendency to make the world more knowable and secure by seeking patterns and coincidences where there are none. A new book by Kenneth Cukier and Viktor Mayer-Schonberger ‘Big Data: A Revolution That Will Transform How We Live, Work and Think‘, describes how our increasing access to the results of big data processing helps us overcome our quick instinct to falsely see correlation and causality.

Frans Johansson, author of the book ‘The Click Moment‘, recommends using serendipity to spur innovation:

  • “The faster the world changes, the faster other people or organizations can catch up with you. The speed of discovering and sharing new business practices, marketing campaigns, products, or services has

    The full content on this page is for registered members only. If you are an existing user, please log in. New user? You can instantly register below for free.

    Existing Users Log In
     Remember Me  
    New User Registration
    *Please indicate that you agree to the TOS
    *Required field

NO COMMENTS