A noted psychologist, economist and 2002 Nobel Economics Prize winner. Most widely known for his work on the psychology of judgment and decision-making, as well as behavioral economics. He is also professor emeritus of psychology and public affairs at Princeton University‘s Woodrow Wilson School.

His book ‘Thinking, Fast and Slow‘ summarizes much of his research.

He is also a founding partner of TGG Group, a consulting company, together with the likes of Steven Levitt, author of the best-selling books Freakonomics and SuperFreakonomics . From their website:

“We unpack the knowledge hidden in “big data” by separating causation from correlation, which allows our clients to use that knowledge to increase productivity, reduce costs and drive growth. We also are experts in the design of “choice architectures” and tools that improve and simplify business processes and reduce noise in decision-making.”


““Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.”
Daniel Kahneman, Thinking, Fast and Slow

“True intuitive expertise is learned from prolonged experience with good feedback on mistakes.”

Recent research features in doclens includes:

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