Josh James started the Web analysis firm Omniture in 1996 in Lehi, Utah, and to this day it’s one of the most widely used marketing tools for tracking and analyzing how people click through websites and how they buy things online.
Omniture grew really fast. When James took it public in 2006 it was valued at $336 million, and when he sold it to Adobe in 2009 it went for $1.8 billion. He got rich then soon left Adobe, and about a year later he was out raising money again for a new venture called Domo.
Domo (formerly Corda) is a BI SaaS vendor whose product is marketed as something that gathers data from all of a company’s existing applications (300 are supported) such as Salesforce.com CRM, Concur, SAP ERP, etc. to help it react faster to changes or errors in its processes. In effect, a big software platform that pulls in all of a company’s operational data, creating a live view of pretty much every aspect of its operations.
Josh says he founded Domo in 2010 to transform the way CEOs and other executives manage their business and to help drive value from the tens of
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