There is a lot of talk amongst data and analytics practitioners about building the business case for our projects. Most of us agree that the hardest part is identifying hard benefits to our stakeholders. By benefits, our bosses talk about ROI/ROE (Return On Investment/Equity) but what they are really interested in is performance improvements that raise bank valuations. Higher bank valuations generally mean higher share prices and more money going into the pockets of the executive team. It’s a simple and direct fact we should all remember.
I prefer talking in terms of RDA (Return on Data Assets) because those are the things I usually have direct control of. Either way it’s traditionally been
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