Big & Fast Data: The Rise of Insight-Driven Business

Insights at the Point of Action will Redefine Competitiveness
March, 2015. A joint Capgemini and EMC report.

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A survey of 1,000 organizations reveals that the insight-driven organization is already upon us with 43% actively reorganising to exploit big data opportunities. And it’s not just about big data, with 54% of respondents stated that they consider leveraging fast data to be more important than leveraging big data.

The report identifies four ways in which data-driven insights are changing businesses:

  • Using insights to drive efficiency and cost focus
  • Using insights to drive growth of existing business streams
  • Using insights to drive growth through market disruption from new revenue streams
  • Monetization of data itself, with the creation of new lines of business.

Other key findings are:

  • The level of disruption from new data sets is widespread. 64% of executives said that they believe big data is changing traditional boundaries, and 24% were already experiencing ingress of competitors from adjacent sectors
  • Organizations are taking steps to address this issue not only from the technology point-of-view but also through organizational change, with a third having already appointed a C-level executive
  • This is a real opportunity to harness data. People are seeing this and

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