How To Avoid the Big Bad Data Trap

19 June, 2015. BCG.

Hey! I am first heading line feel free to change me

The rise of big data makes poor quality data even more important to business decisions. The solution is not new and simply taking a methodical approach to improve data quality will have a big impact on the quality of decisions.

This is a nice, brief, article from BCG that introduces a tried and trusted method to improving decisions by improving data quality. The article begins by establishing the link between poor data quality in a big data world – and poor decisions that destroy value. The majority of the article then outlines the simple steps needed to create more value:

  • Identify the opportunities. To find new uses for data, start by asking, “What questions do we want to answer?”
  • Determine the necessary types and quality of data:
    • Validity
    • Completeness
    • Consistency
    • Accuracy
    • Timeliness.
  • Define clear targets for improvement
  • Build the business case
  • Root out the causes of bad data
  • Assign a business owner to data
  • Scale what works.

Key Infographics

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How bad data destroys value

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Dashboards make data quality

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