Sales Data Only Matters If It Helps You Take Action

29 September 2014. 

A HBR article by ZS Associates Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer.

The Power of Sales AnalyticsThe author’s are spruiking their latest book The Power of Sales Analytics, but the article has some interesting practical lessons for us all. To gain true benefit from sales analytics try:

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